No clickbait: Google search will favor the texts of Internet users

Google announced on Thursday (18) an update to the search tool: it will favor original content, produced “by and for people”. The objective is to reverse the clickbaits, I said big tech on your blog.

click bait are the so-called “click hunts”, a method used to increase the number of website and video views in order to increase engagement – ​​and, therefore, revenue.

The change should start to appear in the next few weeks. Spam sites or bots created to manipulate SEO (Search Engine Optimization) are the company’s target.

Google says it wants to make search results “more useful” because they were written by a real human. According to the company maintained by Alphabetthe update begins with improved results for education, entertainment, shopping and technology content.

The first improvements will serve Google users in English, but other languages ​​- like Portuguese – should be supported soon.

What to expect

Unsurprisingly, there is a real SEO “trade” in the world. When used correctly, the tool allows the best companies or creators to appear at the top of Google searches.

But this use does not always have good intentions: the abuse of SEO techniques has already created thousands of sites written solely to benefit from Google’s algorithms and not to be read by real users.

The Google Search update should separate sites and pages into two categories: “useful” and “useless”. This should be the new metric to rank how and where pages appear in search results.

It’s still hard to say what will set one site apart from another, but the company left some suggestions in your Help tab. “Does your content clearly demonstrate first-hand experience and in-depth knowledge (e.g. experience of actually using a product or service)?” is one of the questions.

The feeling of having learned something from the content and attracting people instead of search engines are strong points of the company. Google suggests that creators avoid extensive automation in content production and that sites don’t just replicate what others have to say without adding anything.

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