A special new livery, applied to an Airbus A320 (HB-JLT) from Swiss airline Edelweiss, promises to make an impact at European airports wherever it passes. She brings a series of hands, in various directions and painted bright red to the front of the plane, the first place passengers look when they are in the airport terminal, ready to board.
The objective is to make an impression, since the hands refer to the social organization Help Alliance, founded by the Lufthansa group, of which Edelweiss has been a part for more than twenty years. However, this is the first painting from the Lufthansa Group to allude to the Help Alliance.
In a note, the Swiss company said that “Help Alliance and Edelweiss jointly support social projects in holiday destinations. Thanks to our joint commitment, we have been able to offer a better life to young people from Costa Rica, Vietnam, South Africa and Sri Lanka with various projects in recent years”.
The Help Alliance is the help organization of the Lufthansa Group and its employees and is the central pillar of social activities in the area of corporate social responsibility. Like her, the Lufthansa Group takes on responsibilities beyond its usual business activities to meet the challenges facing society today.
Founded in 1999 by a group of 13 Lufthansa employees, this non-profit company currently brings together around fifty projects around the world which aim in particular to give young people access to education and enable them to lead independent lives.
“In addition to our main area of activity, education, we also promote entrepreneurship. In recent years, we have supported around 140 projects. The content of the projects is in all cases in line with the strict standards of the United Nations Convention on the Rights of the Child and the UN Sustainable Goals for 2030,” the company states on its official website.